Who reads reviews? Who cares? Why bother?
- November 8th, 2011
- Posted in Commentary
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It is a daily question in my life:
Why bother?
As a director, producer, writer, dramaturg – I certainly seem to have enough to do without the extra stress/time demands of reviewing shows.
And it can be stressful. Very stressful.
The expectation is huge. From artists and publicists keen to get more people aware of their shows. there is for me also the awareness that the word i write may be read by the artists and may affect them in ways I have no control over – sometimes negatively – for the rest of their life – and that is a responsibility I carry.
For example – during the fringe I was inundated with very nice (and some not so nice) emails from theatre makers asking me (often last minute) to their opening nights. Some shows were overly angry when I said I couldn’t make it and need more notice as my theatre-going schedule is usually determined 3-4 weeks in advance.
I have received abuse, threats, I have had artists cry at me over the phone, or ignore me in foyers.
Interestingly unlike other reviewers, I am a theatre maker. My aesthetic and perspective and my conflicts of interests are ALWAYS declared. Many know me as a reviewer – but I have been working in the theatre for ten years. Just as many people know Alison Croggan for her reviews, not for her tomes and tomes of award winning poetry -many know my reviews but not my work as a director. In fact interestingly in the last 2 years this has become increasingly obvious with a playwright recently instructing me on “the process” of making theatre and referring to me as a “new director.” And that’s OK. Afterall- I don’t declare all my credits in my bio. And the internet is a long and enduring resource.
The expectation is huge because there are so many colleagues making work that deserves to be seen, celebrated, responded to, recorded etc.
WHY PERSIST?
I know, first hand, what it feels like to make work and have no-one respond to it. Family and friends only go so far – especially if they are not theatre-goers.
Sometimes you want some to read your work – your stage work- from an intelligent and heartfelt perspective, reflect on it.
Most reviews that are written are for the major papers cover the smae shows – mainstage theatre, big budgets with popular appeal. The aim there is to sell papers, get clicks on a website – Mary Poppins will have more people reading about it that a show at the Tap Gallery that runs for 2 weeks and has 44 seat capacity. It’s numbers.
I try to fill in that gap – that when I am not in production I try to support those whos that are not acknowledged or responded to by the major papers.
In a transient artform such as theatre all that is often left of an event is programs, ticket stubs and reviews.
I review/respond to plays because I know that it is valuable to the artist and to culture in general to have a record – a history- of events in our cultural development.
I try ot offer support to artsits and a wider perspective to punters (family and friends included) on the form/contect/genre of a play.
FOR THE RECORD
I do not review for marketing departments – I don’t do it so i can track my popularity in cyberspace via google analytics. In fact – I have no idea who is reading this or why.
I do not get paid for any of my reviews.
I do not generate income from my site.
It takes 2 hours to write a 1000 word response to a work I like. It takes double that for a response to work I didn’t enjoy. So each night I see a show it can take 4 -6 hours to travel to the theatre, see the show, write about it… and so that – if i see 3-5 shows a week – which I often do – equates to a full time job.
I am not a journalist. I didn’t study journalism. I respond to work as an artist. My reviews/responses are largely what I would say in a foyer to my theatre date – or to the artists faces. For me responding to the work of a theatre maker is to be a part of the conversation – and to develop ideas and practice.
But I thought I’d share with you some thoughts from a theatre colleague called Tom about his reasons why reviewers should not get comps –
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An awkward conversation (courtesy of my Facebook wall)
TOM: I’d be interested in your thoughts on whether or not a review is more valid and honest if the… reviewer paid to see the show rather than see it on a comp ticket.
It’s really a bit odd that theatre gives out comp tickets to reviewers – by which I mean in most other industries from hotels to computer games reviewers tend to state proudly that they didn’t get anything for free. It’s the major principle for CHOICE magazine, for example. Whenever it’s revealed that so called non-biased reviewers did actually get something for free, it’s a huge scandal. So, why do theatre companies give comps to reviewers? Why do reviewers accept them? I’m not at all trying to be hostile to reviewers here, just sort of poking at a symbiotic relationship I can’t quite work out.
ME: Hi Tom – well it certainly is an interesting topic. One I wrote about in my aussietheatre.com. column back in 2007 – https://classic.augustasupple.com/2009/01/the-politics-of-comps/ I guess reviewing comes with it a huge responsibility – and some…times its a burden. The expectation that reviewers are available to see every show is enormous and exhausting. Also if you are a maker and a reviewer (like me – which no one is – because they are SMART and like to have spare time and the ability relax) it is doubly as tretcherous. If I was asked to pay for every show I saw – I simply would not be able to afford to go – as well as an onliner – I do not draw a wage from this job – what this means is that the people who review do not have to be from a privieldged socio-economic class to do so. Additionally I think reviewers should be offered comps so that they don’t necessarilly weigh up the financial value of art -art should be regarded as art – not “funded” art versus “unfunded” art. I mention the ticket price in this instance because of the punter’s perspective at the fringe – and we must ask ina time of economic stress what does a $25 ticket MEAN to a punter – will they be satisfied with the experience?
As an artist I offer reviewers tickets out of good will and respect – I know how much effort it takes to attend a show. It’s sometimes up to two hours of travel (to the theatre and back) then 2 hours of watching then 2-3 hours of writing and sometimes you carry the reponsibility of what you’ve written FOR THE REST OF YOUR LIFE. In some countries – namely China – reviewers are paid by the theatre company.
My question is – would you pay a reviewer $100 (and comp their tickets) to review your show?
TOM: I question your thought that reviewing carries a huge responsibility, while not discounting the huge amount of time put in. I posit that the majority of theatre goers don’t read… reviews anyway, so I don’t see where the responsibility arises. What do you feel responsible for?
I increasingly think that the only people who read most reviews are those directly involved in the show, their friends and family, and (perhaps) other theatre reviewers. People directly involved in the show either hate or love it long before the reviews come out, their friends and family will come and say they love it even if they hate it.
The expectation that reviewers are available at the drop of a hat to see every show is certainly silly, but I’m not sure why you can’t just say no when you need a break.
I’m not sure that reviewers should be relieved of the financial burden of attending a production. None of their readers will be. To an audience, art does have a financial value. (I don’t like this, I don’t have a solution, we need cash to keep paying the bills).
I guess the question is: What is the value to a production from comps given to reviewers? Which comes down to: Who reads reviews, do reviews impact on ticket sales?
I can only speak for the Genesian as I only have direct access to Genesian sales & marketing info, but reviews seem to have no effect on ticket sales. Good reviews don’t boost sales, bad reviews don’t lower sales. This seems to suggest that the general public don’t read reviews, or pay no attention to them – after directly asking our patrons where they get their theatre tips, they listen to their friends: word of mouth is the holy grail of getting bums on seats.
This is absolutely not to say that reviews have no value. I’m just wondering who reviews should be aimed at. I think a useful review should be aimed at the people who worked to produce the show, make intelligent suggestions how they could improve it. These are the people who are going to read the review.
Don’t quite see why “you carry the responsibility of what you’ve written FOR THE REST OF YOUR LIFE”. Seems a bit over dramatic. I sincerely hope the rest of your life will involve more than 18 months, which seems to be about the longest time people have any real concerns over a review.
You say what you think at the time. You say it well. There’s no rule you can’t change your mind.
I actually receive quite a lot of comps, working in Genesian publicity for several years. I’ve never used any of the comps I’ve been sent. If I get an email sent to me with a comp for a show that looks interesting, I buy a ticket. Basically because if I’ve not worked on the production I don’t see why I should get a free seat, I can usually afford to buy a ticket, and I know that many of these shows are running on really tight budgets such that my $25 does make a big difference.
When I’m working to publicise a show, I do think that being generous with comps is the best strategy to fill a house, which then pays off in word of mouth publicity: which is tremendously elusive to capture but I think remains the biggest draw to get the punters in – you want everybody to be talking about your show, so comp everybody for opening.
Really not sure what you are intending by bringing up a mention of China. Really don’t know where you are going here, please do some research into China’s human rights record. China is not noted for encouraging open speech on anything. If in China, you could quite possibly end up judicially executed with a bullet to the brain for performing some of the most interesting work I’ve seen in Sydney over the past year. If they are paying for reviews, question has to be asked what sort of reviews are they paying for, can the paid reviewer give an honest review?
I would never pay a reviewer to review a show. I think that a cash payment would put the reviewer in an impossible position. Give a good review – people think it was paid for. Give a bad review – you piss off the people who are paying you. This is exactly what prompted my original comment. Getting very close to Payola.
What is the use of a review that is paid for? Why do we give comps to reviewers?
ME: Why give comps to reviewers? Because reviewers can be the first instance of word of mouth for a show, it’s also a goodwill gesture and most of us can’t afford to pay to see everything that we are asked to respond to.
Hi Augusta – thanks for this. Yes, reviewing is often thankless, and it’s hard work. Why do we do it? Adding up the hours can be alarming: for me an average review takes about four or five hours, not counting the hours spent watching the work. That’s a lot of time for each show. And upsetting people goes with the territory: I figure you just have to wear that (although I won’t wear abuse): there’s something graceless in a critic squealing about being criticised. But it’s certainly not all bad: I find it rewarding in all sorts of ways.
Reviewing while being a practising artist is complicated, but I think it’s worthwhile: artists have made distinguished critics for centuries, and bring particular perceptions that others might not have. I don’t see why things should be any different in 2011. But it does mean you have to be as scrupulous and transparent as possible. No matter how much you try to be that, there will always be those who will claim bad faith. Again, you just have to wear that, and make sure you’re square with your own conscience. Again, that can be hard work. I think blogs permit that transparency in ways that, say, newspapers don’t, which is why I resigned from the Oz once I found I was writing in the theatre again: it’s impossible to have that fluidity and flexibility as a print critic, and so too much remains undeclared. I guess it requires a constant process of self-interrogation, which isn’t a bad thing for a critic anyway.
Comps for shows seem to me to be utterly uncontroversial. It’s true: most reviewers, especially those unaffiliated with media organisations, couldn’t afford to go otherwise (I certainly couldn’t). It’s never stopped a reviewer from slashing a production they don’t like.
Hi Alison,
Thanks for writing in – I always love hearing your perspective and advice.
You are absolutely right about seeming graceless in having an online whinge – but I wanted to disppell a few myths that reviewing is an easy sport fuelled by canapes and moustache stroking…
It’s a very challenging (and very rewarding) pursuit, and I don’t for a second forget the reponsibility that one has when writing about someone elses work.
It’s not easy for the newspapers – shrinking column allowance – I think Cammeron Woodhead mentioned it’s down to 250 words in The Age for a review. THAT’s a tough gig. Utterly impossible to be transparent and honest.
I love the freedom of onlining – but as Rousseau said – “everywhere we are in chains.”
Oh, I wasn’t suggesting *you* were being graceless! Sometimes a whinge is justified: at least, I hope it is, as a serial whinger… Reviewing is not an easy gig, from all sorts of perspectives, and if you’re doing it for nothing, at the very least some acknowledgement of that effort would be nice. A bit of mutual respect goes a long way!
I really should avoid clumsy attempts at devil’s advocacy late at night when tired and grumpy. I do sincerely apologise for any distress caused, it was not intended.
You know, I’ve actually never thought of you as primarily a reviewer, Gus. I first met you as a lighting operator in the 1990’s, then met you again as a director in the 2000’s. Sometime after that people told me you also wrote reviews. I suspect it’s the lighting operation that’s done it, anybody who takes tech jobs is eternally a maker in my world.
As for direction, ‘Basketcase’ was the best piece in Griffringe (though I am hanging out for ‘Alice’), ‘The Night We Lost Jenny’ was the best piece in ‘Women, Power & Culture – Then’ (most of the rest of it was really quite bad).
The thing is, I essentially agree with your position Gus. It just seems to rest on insufficiently examined assumptions (to satisfy me – they obviously satisfy you and that’s fine – you’re the one doing the reviewing work after all). I just really hate unexamined assumptions – go back to Socrates ‘unexamined life is not worth living’.
There’s a certain amount of irony here, as I’ve actually put in quite a lot of time fighting for more comps to be given out, and fighting to allow them to be used as flexibly as possible. I very much think reviewers should be given comps. I’d go further and say that in general the more comps you give out (whether to cast & crew, members of the theatre, via competitions etc), the more paying punters you’ll get in.
I just can’t seem to come up with a good underlying reason why this should be so, which bugs me because it seems to be a useful thing to know. So I keep poking at it like a loose tooth and sometimes accidentally cause tooth ache in an unintended target.
Take the argument that if reviewers had to pay to see everything they review they wouldn’t be able to afford it – that’s absolutely true I’m sure. But it assumes that reviews do add value to the production, rather than providing an answer to the question of whether or not they do, or how. It also remains a rather singular arrangement in that reviewers in most other industries proudly declaim they paid for the products they review (‘Choice’ magazine et al).
For myself I get my feedback from the audience. As an actor it’s the response of the audience during the show, that strange electric connection that links the stage and stalls and almost becomes a conversation between the actors and audience creating art together (never the curtain call, I personally find that excruciating). As a director it’s standing to one side in the foyer as the audience leave the theatre after a show, watching happy faces. I always think that for some of these people it’s the first play they have ever seen, for some of them it’s the last play they will ever see. And I am so very glad that they enjoyed it, I find it incredibly moving.
I could tell you any number of stories about reviewers: reviewers turning up at the door on the night demanding comps and becoming angry and almost violent when told the house was full (“I am PRESS!” said multiple times loudly with a bit of fist waving really not very endearing), reviewers changing their comp bookings multiple times and then not turning up, reviewers being tremendously fussy about where they sit and then not actually writing a review, and so on. But that’s not really getting us anywhere useful.
Basically, I agree with your thought that reviewers should be given comps – I just wish I knew why I agree. If I can use the basic essay structure somewhat metaphorically, I can see a strong intro and conclusion, can’t see a body.
I dunno, it’s probably not a very interesting discussion. As much as anything I’m arguing with myself, never a good look.
As an aside, people getting angry and abusive because a reviewer can’t make it at late notice… that’s just utterly wrong.
Hi Tom,
Thanks for your perspective.
I think you can now see why writing in regards to someone’s creative practice is tricky and carries alot of responsibility – and yes, I do consider reviewing to be a creative act as something is made. And you can see how easily a question or perspective can be construed as an attack.
Now imagine if I had taken anything you had to say to heart and I gave up this blog forever? Would you not feel that responsibility? or would you be able to brush off the effect your words , or “midnight ramblings” had on a person who is just doing their best to contribute a voice?
it is then understandable that the responsibility of being a Ieviewer can manifest its stress in an ugly way – such as your anecdote. Reviewers can have bad behaviour too. And bad days. Everyone is human, and egos are an interesting thing.
If you are satified with your audience giving you feedback – than you are lucky. Sometimes I want more of an indepth analysis from people who have seen more theatre than I have – and on the whole that person is a reviewer.
I think it’s also a mistake to mix up the role of the reviewer with that of marketing copy/publicity. A critic is about the work.
As I like to quote my dear friend James Waites, “a reviewer is sometimes parish priest, sometimes a dentist”… and perhaps other reasons for why are best explained by Kevin Jackson responding to Niall about being “too harsh” on prodcutions: http://kjtheatrereviews.blogspot.com/2011/10/money-shots.html
Interesting that you met me as a lighting operator (at Sydney Uni in late 90s) – I had already been directing for 3 years by that time – and as a loyal SUDS member I came to the rescue for a show and that’s what you know me as.
But I have been directing for 10 years (and no, I don’t count the 3 years at SUDS) – only I know my body of work and I know the context in which the pieces you have seen sit. if there was a greater instance of more reviewers available to track everyone’s work – I’m sure my work would be seen differently – as it has not been – I track my own.
And Tom -like this discussion on Reviewing – I’m not afraid of it, I dont take offense (I find it a bit exhausting) but I still think it’s important for people to engage with – which is why I’ve shared it.
After a particularly down and out few days trying to grapple with whatever realm of reviewing/criticism/arts writing I fit into in Adelaide, I am confronted with the idea that when people say that “critics should think of the livelihood of the people they write about”, how much do they think about the livelihood of the writers themselves? I would love to think I could one day make a living as an arts writer – but not only do I not think we live in a media climate where this could happen, I don’t think we live in an artistic community where this could happen.
I pay for more shows than I am comp’d tickets to, and almost all of the comps I get are when I write for publications other than my blog. I pay for these tickets because I love the theatre, and that’s how I got into writing about it in the first place (and under 30s in Adelaide typically get a pretty sweet deal). I sit in a place where people compliment me on my blog and where it sits on Adelaide, and yet I’m not on their press release lists, let alone their comp lists. I agree with you in that I think that arts writing is an important piece of recording a transient art form. To me, offering someone a comp to review is to say “we value your voice, this work won’t be around forever, we want to know you saw it.”
I think encouraging voices is important – as is having open conversations about quality so we don’t get bogged down in a culture of poorly written responses. I like to think I’m at least somewhat important precisely because I often write from a young/feminist perspective, but I’ve often been told I shouldn’t let these “feelings” get in the way of a review.
I wish that it wasn’t seen the only art which people deserve to get paid for is capital-A-Art: I wish people could see that the hours of work, the gnashing of teeth, the tears when the words won’t come, the fear that people won’t understand what you are saying, where you are coming from, how you don’t measure up to how good you want to be, happen when writing a response to an art just as easy as they come in making of Art. I wish critics weren’t so readily seen as “other”. I wish I could brush off the abuse, the snide remarks, and most of all, the invisibility, and stop questioning my place and how long it is until I quit. I wish people would at least reply to my emails.
This will last a few days. Then a new Good Thing will happen and I’ll feel better about Adelaide and the role that I play and the place that arts writing has here and everywhere. I look forward to the day the roller-coaster comes only from my own judgment of my craft; and not other’s judgment of my career.
Hi Augusta,
I’m with Alison on the “comps” issue. Whether or not I pay for a ticket has absolutely no impact on what I write (or if I write) afterwards.
Nor, for the record, do the canapés, or the quality and availability of post-show wine. No does whether I like the actor/writer/producer “in real life”.
I’m in the, er … privileged position of being paid to write reviews. Unlike the old days (we’re talking a decade ago and more), reviewing is largely a freelance gig these days and not a well paid one. A part time wage for a full time job, I suppose.
I see about 200 shows a year, write up about 130 of them, usually for a deadline the following morning, sometimes (if it’s deemed a “big” show) for the 10.45pm last edition deadline on the night of the show.
And of course, when I’m not actually seeing a work or writing about it, I’m still That Critic Guy (Jane’s “other”) It’s a hat you’re stuck with for the duration. And more. Like Alison says, tough gig, but an endlessly rewarding and challenging one.
Who are reviews for? Anyone with the urge to read one. I write with the understanding that the majority of people reading it will never see the production regardless of what I think about it. As such, I don’t write “for” anyone, though in the back of my mind, I’m always trying to please my editor and deliver opinion in an entertaining(ish) way. That said, I have good days and not-so-good days. Sometimes, the opinion doesn’t gel in the limited time available. Sometimes, you struggle to even form an opinion, but do so anyway. It’s that or a blank space in the paper tomorrow.
What are my reviews worth to the theatre company I’m writing about? I can’t imagine? I only hear anecdotal evidence about the effects reviews (+ve or –ve) have on box office (though years ago, a furious producer of a major musical phoned me just to call me a “c*nt” for “closing down my f*cking show”).
Of course, a review may be important to a theatre maker. They’ll already have plenty of opinions from friends and supporters of course, but somehow, something written – be it on pulped tree or on a blog such as this – often seems more weighty.
It’s worth bearing in mind that what is written and what is understood from that review by someone being written about can be quite different.
Interesting conversation! I’ve always considered myself, as a reviewer, as a kind of representative audient: a privileged member of the audience, to be sure, but by no means above it. And that the audience is as much part of the theatre as any other component. I go, I pay attention as closely as is possible, and I write about the experience. At bottom, that’s the sum of it. This may or may not be useful to the practitioners. It may or may not be useful to other audience members. I suspect that sometimes it is, sometimes it isn’t. Like Jason, I assume a large percentage of those who read the reviews won’t see the show, so I try to make them interesting as autonomous pieces of writing. Maybe that’s the strongest responsibility I feel.
I do think reviews serve a purpose, nevertheless. They act as a record for a temporal artform: theatre isn’t like literature, where a book can be read 100 years after it’s written. Reading about Meyerhold not long ago, for example, the contemporary reviews of his shows permitted me to have some idea of what his work was, and what his shows were in the context in which they were made. For this reason, the more reviews there are, and the more diverse they are, the better. And I think interesting public responses to work make a theatre culture more dynamic: there’s a sense of engagement that goes beyond the makers, and that extends theatre as an art, rather than simply a product that is consumed. Lastly, reviews as much as anything else play a part in educating the expectations of audiences, for better or worse. A lively, informed theatre culture does make a difference; and I speak as someone who has lived in the absence of it.
PS Jane: try to shrug off those comments which suggest you shouldn’t *think* about the shows you see (often, in my experience, this is couched as “bias”, as if a critic shouldn’t have ideas of her own). The more thought and feeling a critic brings with him or her, the better.
Thank you for this discussion. I admit to having held resentment towards reviewers for up to 12 months at a time but I’m gradually learning to respect your art. I read reviews online and in papers daily, and often several times over. Learning about your process helps and it is good to read that writing a review on a work you don’t like takes double the time because for me, as a playwright, that’s one of my biggest gripes. Sometimes it feels as if the reviewer has just scribbled down some piece of crap with out giving due consideration to a work that may have take years to write and years to get to a stage. I also think 250 words for a review is not sufficient and perhaps reviewers themselves need to let the arts editors or who whoever makes such stupid decisions know this is simply not enough space.